25th Hour

Brand strategy design for Dove skincare. 2nd place winner for Dove's Real Beauty by Design Workshop 2012 in New York.

"Work is hard. Distractions are plentiful. And, time is short" - Adam Hochschild

Our proposed brand strategy for Dove helps women realize the importance of finding time for themselves. The Dove brand encourages customers to use this extra time to support their personal well being and to consider that the pace at which they live their lives may direct their health and happiness. 

Spreading the idea of me-moments + critics of chaos in urban space.

Project Team: Alex Garkavenko, Niral Parekh, Isabella Scott.